Wholesaling University · Lesson 4 of 19

How to find cash buyers and build a cash buyers list

Find the investors who are already buying in your area, learn what they want, and line them up before you put a house under contract.

Module 2: Buyers firstAbout 12 min readFree course
Wholesaler at a desk with a cash buyers list spreadsheet and a map of recent cash sales
Quick answer

To find cash buyers, pull recent cash sales in your area from public records or a data tool like DealMachine, then reach out to the owners who buy more than one house. Add investors you meet at local REIA meetings, landlords and other wholesalers. Ask every buyer for their buy box, proof of funds and how fast they close, and keep it all in one sheet.

Lesson
4 of 19, module 2: Buyers first
Time
About 12 minutes to read
You'll need
A spreadsheet and 2 or 3 ZIP codes
Goal
A short list of buyers you've talked to
Why buyers come first

Build your buyers list before you sign a contract

People in the wholesaling world argue about this all the time: find the seller first or the buyer first? I'm sure about this one. Build your cash buyers list first.

Once a seller signs, the clock starts. Most wholesale contracts give you a few weeks to close, and those weeks go fast. If you start looking for a buyer after you sign, you end up rushing, taking calls from people who can't close, and sending your deal to other wholesalers who just pass it down the line to their buyers (that's called a daisy chain).

Then you're making the call nobody wants to make: telling the seller you need more time. Having qualified buyers ready is how you avoid that call, and it's how you get to closing, which is the only place a wholesaler gets paid.

What a cash buyer is

An investor who can close without a bank loan, using their own cash, a private lender or hard money. Cash means a faster, simpler closing.

Who they are

Fix and flip investors, landlords who buy and hold, small investment companies, and sometimes other wholesalers who also buy.

What they want

Houses in the areas they already know, at a price that leaves room for repairs and their profit. That's their buy box.

Why it matters

Knowing what your buyers pay tells you what you can offer a seller. Lesson 12 shows you how to turn that into your maximum allowable offer.

Step by step

How to build a cash buyers list, step by step

Step 1: Pick 2 or 3 ZIP codes to start

Don't try to build a list for a whole metro on day one. Pick 2 or 3 ZIP codes where you'd like to buy, ideally ones you know: what houses sell for, which streets are rough, and where investors are fixing houses up.

A tight area makes everything easier. Your list stays small enough to call, and you'll learn what buyers pay there fast. Lesson 3 covers how to choose your market.

Checklist
  • 2 or 3 ZIP codes written down
  • A rough idea of what fixed-up houses sell for there
  • A blank buyers sheet (columns in step 8)

Step 2: Pull recent cash buyers from public records

The best cash buyers are the ones who just bought. Every sale is recorded at the county, so you can see who bought, what they paid and whether a mortgage was recorded. No mortgage on a recent purchase usually means a cash buyer.

You can dig through your county recorder or property appraiser site for free, but it's slow. A data tool does it in minutes. In DealMachine I go to Find Properties > Filters and stack these: Last Sale Date in the last 6 to 12 months, Free and Clear under Mortgage, and Corporate Owned or Absentee Owned under Owner Type. That gives you a list of houses bought recently, with no loan, by owners who don't live there.

Filters to stack
  • Last sale in the last 6 to 12 months
  • No mortgage recorded (free and clear)
  • Owned by an LLC or an absentee owner
  • Your property type and price range
DealMachine filters set to last sale date, free and clear and corporate owned

Step 3: Find the repeat buyers and get their contact info

Sort your list by owner name. The names and LLCs that show up again and again are your real investors. Someone who bought 4 houses in a year is worth more to you than 50 people who bought one.

Next, get a phone number or email. Skip tracing tools (DealMachine has one built in) match owners to contact info. Before you call or text anyone, read the do-not-call and texting rules, because they apply to you too.

Checklist
  • Owners with 2 or more recent purchases at the top
  • LLC names looked up on your state's business search to find the person behind them
  • Phone numbers checked against the do-not-call list

Step 4: Reach out and introduce yourself

Keep it short and honest. Tell them you're a local wholesaler, you find off-market houses in their area, and you'd like to know what they buy so you only send them deals that fit.

Call first, then follow up by text, email or a postcard. I keep a cash buyer script on the scripts page, and lesson 5 walks through that call.

Checklist
  • One sentence on who you are
  • One question: what are you buying right now?
  • Ask if it's OK to send them deals

Step 5: Meet buyers in person

Networking still beats everything online. Look for a local REIA (real estate investors association) or a real estate meetup. You'll meet investors, other wholesalers, contractors and title people in one room.

Most meetings give you a chance to stand up and introduce yourself. Do it, even if you're nervous. Something like: "Hi, I'm new to wholesaling. I'm here to learn and meet investors who buy around here. I'm at that table, come say hi." Bring business cards and collect everyone's number.

Checklist
  • One REIA or meetup on your calendar this month
  • Business cards in your pocket
  • Every new contact added to your sheet the same night

Step 6: Work the other buyer sources

A few more places investors hide in plain sight. Property managers often own rentals themselves or know owners who buy. "We buy houses" signs and ads are usually investors or wholesalers, so call and ask which. Landlords with rentals listed online often want more doors. And other wholesalers already have buyers, so a joint venture on your first deal can be a smart move.

Online groups and investor sites can help, but don't live there. Make the connection, then get on the phone.

Checklist
  • 3 property managers called
  • Every "we buy houses" number you see written down
  • Coffee with 1 local wholesaler

Step 7: Qualify every buyer

A name on a list isn't a buyer until you know what they buy and that they can close. Ask the same questions every time and write the answers down.

Watch for people who say they're investors but are really wholesalers. Wholesalers are fine to know and JV with, just tag them as wholesalers so you know who can really close.

Ask every buyer
  • Areas and ZIP codes they buy in
  • Property types, beds and baths, price range
  • How much rehab they'll take on
  • Flip or rental, and what they usually pay (their all-in number)
  • How they pay, and proof of funds
  • How fast they close, and the title company they use

Step 8: Keep it in one sheet and keep it fresh

Use a spreadsheet or your CRM, whatever you'll actually keep up. One row per buyer, one column per question from step 7, plus the date you last talked and the deals they've bought from you.

Update it after every call and every deal. When you get a house under contract, send it only to the buyers whose buy box fits. That's how you stay the wholesaler they answer the phone for. Lesson 15 covers marketing your deal.

Checklist
  • Columns: name, company, phone, email, areas, type, price range, rehab level, strategy, proof of funds, close speed, last contact, notes
  • Tag: investor, landlord or wholesaler
  • Follow up with every buyer at least once a quarter

Looking for vacant house lists? Vacant house and USPS vacancy lists are seller leads, not buyer lists. They're covered in lesson 7, how to find motivated sellers.

Examples

Examples

Here's what this looks like on paper. These are made-up examples, not real buyers or deals.

Example

A buyers sheet row

One row per buyer, filled in after the first call.

FieldExample entry
BuyerSample Homes LLC (Pat, owner)
AreasTwo ZIP codes on the east side
Buys3 bed, 2 bath single-family, older homes
Price range$60,000 to $110,000 purchase
RehabUp to a full cosmetic rehab, no foundation work
StrategyFix and flip, about 70% of ARV minus repairs
Proof of fundsBank letter on file
Closes inAbout 14 days, uses one local title company
Example

Filters that turn a ZIP code into a short list

Say one ZIP code has thousands of homes. Filter to last sale in the last 12 months, free and clear, owned by an LLC. That might leave a couple hundred houses. Sort by owner name and you might find a few dozen owners who bought more than once.

Those few dozen are your first calls. The exact numbers depend on your market, so run the filters yourself and see.

Avoid these

Mistakes to avoid

Waiting until you're under contract

Build the list first, so a deal doesn't become a race against the closing date.

Treating every caller as a buyer

If they can't show proof of funds or tell you their buy box, they're not a buyer yet.

Advertising a house as yours

You have a contract, not the deed. How you can market a contract varies by state, so check your state's rules first.

Blasting every deal to everyone

Send each deal only to the buyers it fits. Spam gets you ignored.

Living in online groups

Make the connection online, then call or meet in person. That's where trust gets built.

Never updating the list

Buyers change what they buy. A quick check-in call every few months keeps the list useful.

Recap

Lesson recap

  • Build your cash buyers list before you sign your first contract.
  • Pull recent cash sales from public records or a data tool, and focus on repeat buyers.
  • Meet investors in person, and work property managers, landlords and other wholesalers.
  • Qualify every buyer: buy box, proof of funds, close speed.
  • Keep one sheet and keep it fresh.

Check your state. Wholesaling laws vary by state, including how you can market a contract and what you have to disclose. Read your state's rules, and ask a local real estate attorney if you're not sure.

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FAQ

Lesson 4 FAQ

How do I find cash buyers for free?

Look up recent sales on your county recorder or property appraiser website, find the ones with no mortgage, and note the owners who bought more than once. Then go to local REIA meetings, call "we buy houses" signs and talk to property managers. It takes longer than a data tool, but it costs nothing.

Where can I get a cash buyers list?

You can build one from public records, pull one from a data tool like DealMachine, or network for one at REIA meetings. A list you build and qualify yourself works better than a bought list, because you know each buyer, what they buy and that they can close.

How many cash buyers do I need before my first deal?

There's no magic number. A handful of qualified buyers who buy in your area and have proof of funds is worth more than a list of thousands you've never talked to. Start with the repeat buyers in your ZIP codes and keep adding.

What is a buy box?

A buy box is the set of houses an investor wants: the areas, property type, size, price range, how much rehab they'll take on and what they usually pay. Ask every buyer for theirs, write it down, and only send deals that fit it.

How do I know a cash buyer can really close?

Ask for proof of funds, like a bank letter or a recent statement with the account details covered, or a letter from their lender. Ask how many houses they bought in the last year and which title company they use. Then check the public records to see their purchases.

Is it legal to market a house I have under contract?

Wholesaling laws vary by state. Some states limit how you can advertise a property you have under contract, or require you to disclose that you're selling your contract rights. Check your state's rules, and ask a local real estate attorney if you're not sure.

What happened to the cash buyer data feed?

The cash buyer data feed I used to recommend isn't offered the way it was, so I don't link to it anymore. Today I pull recent cash purchases in DealMachine or straight from county records, using the filters in step 2 of this lesson.

Next: lesson 5, Talking to cash buyers (script inside)

The cash buyer script and what to ask on the first call.

Heads up: I earn a commission if you buy through my link. Costs you nothing extra, but it helps fund my Starbucks addiction. ☕

Not financial or legal advice. Wholesaling University is for education. David Frizzell is a real estate investor, not an attorney or financial advisor. Wholesaling laws vary by state, so check the rules in your state before you market a property or make offers, and talk to a local real estate attorney if you're not sure.

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